“Diplomacy in the Digital Age”, Corneliu Bjola (Elcano, Spain)

The core mission of diplomacy in the Digital Age is still about finding the middle ground among the broadest possible audience but it needs several prerequisites. This ARI analyses three case studies that show that successful digital diplomacy requires a keen understanding of the online space in which the digital diplomat operates, a competent strategy to building and managing a well-designed ‘network of networks’ of followers and influencers, and a pro-active approach to connecting digital diplomatic outputs to tangible foreign policy outcomes so that online influence could be successfully converted into offline diplomatic influence (actions and policies).

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