MNC Whispering from Slovenia (CIR, Slovenia)

Following the Covid-19 lockdown, the second video case for MNC Whispering from Slovenia was shot on 2 July 2020 in Incom Leone – an innovation leader in ice cream production, that ships over 2 million ice creams and frozen line products to more than 30 markets around the world each day. Prof. dr. Andreja Jaklič (in the photo) from the Centre of International Relations at the Faculty of Social Sciences, University of Ljubljana, Slovenia, talked with Andrej Slokar (the founder and owner of Incom Leone), Boštjan Jerončič (the managing director of Incom Leone), and Tamara Juričič (marketing and brand developer at Incom Leone) to uncover the secrets of how businesses approach market selection and capitalise on the latter not only in terms of financial business performance but also through product and process innovation. The MNC Whispering library of video cases dealing with key international business topics is being created as part of the Erasmus+ project VCL4IB.

You can read more about the project here.