Prof. Dr. Nükhet Vardar addressed students taking the International Business course (University of Ljubljana, Slovenia)

On Wednesday, 24 April 2019, Prof. Dr. Nükhet Vardar, representing EdTech startups from the EDUCATE project, addressed students taking the International Business course at the Faculty of Social Sciences, University of Ljubljana. Prof. Dr. Vardar held two lectures on international marketing, whereby she focused on two case studies from a digital platform she had developed and structured as a Marketing e-textbook (i.e. Brands Whisper’g). This teaching method received an award at the BETT ExCeL event in London, UK, in January 2019 and will be presented at the Media and Learning conference taking place in June 2019 in Leuven, Belgium. By hosting the lectures, the Faculty of Social Sciences took part in the implementation and testing of Prof. Dr. Vardar’s innovative teaching method. More information on the guest lecturer is available here.