Journal of Teaching in International Business, 30(2), 175–195, DOI: 10.1080/08975930.2019.1663777.
The paper assesses the current use of stand-alone video case studies in international business (IB) teaching. Using survey data from IB scholars and students, the authors examine the usefulness of video case studies, the main barriers for and the (un)exploited potential of video case studies. While they find relatively modest use of video case studies in IB teaching to date, they also find strong interest by lecturers and students to expand their use. In particular, there seems to be a student preference and need for real-life, manager-led, and problem-solving video cases.
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