The world is becoming increasingly smaller. Globalisation has impacted the way we all work, creating key trading partners out of once-distant economies. Now more than ever, is it important to forge strong, long-lasting relationships which can support increasing international business. The intercultural nature of these relationships requires our natural ways of behaving, acting and thinking to be adapted.
It is not always easy to get a message across and convince people of our ideas when they come from the same background. Yet, the challenge is even greater when they have differing values and beliefs, organise their world in alternative ways, communicate and listen differently. To influence a communication/negotiation process with integrity, we need to reflect on our own behaviour in interpersonal and intercultural relations.
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