is chapter seeks to illustrate the modalities through which Chinese soft power has been developing in Italy. It demonstrates how Beijing’s effort have primarily targeted two key areas: the economy and culture. Economic soft power has contributed to promoting the view of China as the main market for new opportunity; and culturally, China has been leveraging on the shared ‘ancient civilization’ narrative, as well as contacts in the academic sector. Ultimately, although Chinese efforts have contributed to maintaining a positive perception of China among Italians, more contacts between the Italian population and China, as well as increasing media coverage of China in Italy, have also led to a better understanding of the country, which includes its pitfalls.
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