The EU made its first forays into the field of public and cultural diplomacy when the European External Action Service (EEAS) was created a decade ago. In 2016 the Joint Communication of the European Commission and the EEAS, titled ‘Towards an EU strategy for international cultural relations’, made further headway. The Communication and the accompanying preparatory studies concluded that enormous potential existed for the EU’s cultural diplomacy, but that a strategy to realise that potential was lacking.
This brief argues that the EU should use the momentum of post-COVID recovery for strategically aligning its cultural diplomacy with the climate and sustainability agenda.
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