“Hungary: remaining ‘objective’”, Ágnes Szunomár (IWE CERS, Hungary)

The Hungarian government has been following a pro-China policy since 2010. As a result the Chinese-Hungarian relations are exceptionally good. Consequently, when it comes to Chinese soft power tools such as spreading information via various online and offline channels, China is certainly not among the most active players in Hungary. The explanation is simple: there is not much left to do since the environment, including the state, public actors as well as major media outlets (majority of them owned directly or indirectly by the Hungarian state) are all supportive of China. Indeed, China is reaching out to the Hungarian audience with mainly neutral China-related news about natural beauty spots, sport successes and cultural highlights, while Hungary-specific narratives are almost totally missing from the agenda.

Read more here.