Prof. dr. Andreja Jaklič opened the second day of the EBN TechCamp 2022, (CIR, Slovenia)

Prof. dr. Andreja Jaklič from the Centre of International Relations at the Faculty of Social Sciences, University of Ljubljana, Slovenia, opened the second day of the EBN TechCamp 2022, which took place in Lipica (Slovenia) on 19 and 20 October 2022. Her keynote speech focused on the value(s) of sustainability. She shared research findings on the challenges, growth and development of companies in Central and Eastern Europe during the current crisis and guided participants through reflections and methods on how to create value with sustainable solutions. By providing examples, she illustrated that companies in the region often unconsciously use and create sustainable solutions in their operations, but rarely manage to communicate this to other stakeholders and incorporate it into a strategy. (Photo: European BIC Network – EBN)