Seminar: EU-China Cultural Diplomacy and Cultural Trade (College of Europe Bruges)

college 2The Baillet Latour Chair of EU-China Relations and the EU-China Research Centre will organise a seminar on EU-China Cultural Diplomacy and Cultural Trade on 6 December 2016 from 10:00 to 12:30. The seminar will be attended by high-level moderators and speakers from the EU and Chinese level.

The moderators of the event will be:

Prof. Dr Jing MEN, Director of EU-China Research Centre and Baillet Latour Chair of EU-China Relations, Department of EU International Relations and Diplomacy Studies, College of Europe;

Prof. LI Jiaxin, Executive Deputy Director of the National Institute of Cultural Development, and Expert and General Secretary of China National Cultural Trade Academic Platform.

The speakers from the EU side will be:

Ms Marzia CONTE, Policy Officer, Directorate General for Education and Culture, European Commission;

Dr Ignasi GUARDANS, Chairman and CEO, Culture and Media Agency Europe; Title: “Peacocks, Dragons, Watercolors and Beyond: Cultural Trade and Exchanges EU-China”;

Mr Yves LETOURNEL, Cultural Attaché of French Embassy to Belgium; Title: “Silence and Communication: An Underrated Tool in Linguistics.”

The speakers from the Chinese side will be:

Prof. WANG Haiwen, Vice Dean of School of Economics, Trade and Event Management of Beijing International Studies University; Title: “The Role and Function of Cultural Trade in Cultural Diplomacy”;

Mr LUO Hao, Founder of; Title: “Possibility of EU-China Cooperation in Entertainment: Video Production on Internet”;

Ms HAN Huifang, General Director of Shanghai Tengyuan Import&Export Company Ltd; Title: “Trade in Cultural Products Promotes Cultural Diplomacy — A Case of Shanghai Tengyuan Import&Export Company Ltd.”

The seminar is open for public and registration is required before 5 December 2016, 8:00.

Please contact for more information on the seminar and visit the website of the College of Europe if interested to participate.