The advent of social media as a political instrument initially generated widespread euphoria among scholars and journalists, who saw it as a driving force for unity, equality, democratisation and truth in open access platforms such as Twitter and Facebook. Attributions that weighed heavily on the shoulders of the prodigies of digital communication and still do today. While there is without a doubt potential and opportunity in the realm of these digital networks, their influence on the political debate as well as on the decision-making process during the Brexit referendum and the primary and general elections in the USA compels us to re-evaluate the precarious link between democracy and technology.
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