“YouTubing Europe: Transnational Communication and Identity Formation in a European Network”, Dennis Lichtenstein (ÖGFE, Austria)

Plans for promoting European identity on social media start from crisis diagnoses, rightly stating that the European Union suffers from deficits in public communication and a lack of European identity. This policy brief argues that social media can compensate for the mass media’s deficits in transnational communication within the EU. It calls on the European public service media for coordinated social media engagement and recommends the establishment of a European network on the video-sharing platform YouTube.

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